In the ever-evolving world of marketing, it is possible to find inspiration in the unlikeliest of places. One such source of wisdom is the unstoppable Taylor Swift, the musical powerhouse who has not only conquered the charts but also the realm of marketing. As we delve into her world we can discover that Swift’s strategies hold valuable lessons for photographers looking to elevate their business’s position. In this post, we’ll unravel a top 10 marketing tips wedding photographers can learn from Taylor Swift. From the power of user-generated content to the art of embracing change, we’ll explore how Swift’s savvy marketing techniques can be adapted to your photography business for your own superstar results.
1. Speak Now: Mastering the Art of User-Generated Content
In today’s marketing landscape, user-generated content (UGC) is the unsung hero. Taylor Swift understands this, and her approach is a lesson for photographers. Instead of banning phones at shows, she embraces the frenzy on platforms like TikTok. Apply this to your marketing by sharing your work generously with fellow suppliers. Provide them with galleries and terms for sharing images with proper credits. Harness the power of UGC to amplify your brand’s reach.
2. The Lucky One: Nurture a Sense of Exclusivity
Humans have a natural desire for exclusivity. Use this to your advantage by offering exclusive content, early access, or sneak peeks to your most dedicated followers. They’ll feel privileged and more connected to your brand. Harness features such as Broadcast Channels on Instagram or start your own mailing list to connect more with your audience.
3. Love Story: Supply and Demand
Swift’s Eras tour tickets are in high demand, creating a sense of urgency and fear of missing out (FOMO). Apply this principle by highlighting your limited availability – there are only so many Summer Saturdays and key dates so share when yours are starting to fill up. This tactic can drive interest and conversions but use it sparingly to maintain both trust and credibility.
10 Marketing Tips Wedding Photographers Can Learn From Taylor Swift
4. Blank Space: Leveraging Marketing Cycles
Swift’s strategic release of tour dates caters to different audiences and cleverly extends the marketing cycle. Align your marketing efforts with your own version of marketing cycles that keep your photography services in the spotlight and reach out to new clients. You know that Engagement Season happens every year from December to February and can plan accordingly instead of being the last-minute panic marketer who just throws stuff at a wall hoping something sticks.
5. Long Live: Reuse Your Best Content
Much like Swift’s knack for revisiting her past works, don’t hesitate to reuse your best-performing content. Give it a fresh spin if needed, adapting it to evolving trends and audience preferences. Recycling successful content can save you time and maintain audience engagement. Never think that it has to be all-new, all of the time as that leads to being overwhelmed.
6. Mastermind: Embrace Easter Egg Marketing
Taylor Swift’s mastery of Easter egg marketing is legendary. She teases her fans with hints, codes, and puzzles before album releases, creating excitement and exclusivity. You can see how we used Easter Eggs in the run-up to releasing our Thrive lineup to spark curiosity and drive engagement. Psychology shows that people are drawn to exclusivity, leading them to invest time in discovering hidden elements. Encourage your audience to participate in unravelling mysteries or solving puzzles, creating a deeper connection. This could easily be done within the interactive features on social media.
Marketing Tips Wedding Photographers Can Learn From Taylor Swift
7. Shake It Off: Defy the Critics
Taylor Swift has faced more than her fair share of critics and naysayers, but she’s never let them silence her creative voice. In our industry, you might encounter doubters or those who question your path. The higher your profile, the higher the amount of snarky comments and messages that you will get. The lesson here is clear: shake off the negativity, stay true to your vision, and let your work speak for itself.
8. You Belong with Me: Building Community
Taylor Swift’s fans are famously dedicated, forming a strong community. Foster a similar sense of belonging among your clients. Create spaces for them to connect, share their experiences, and celebrate your work. A supportive community can lead to repeat business and referrals. An easy win is to start a WhatsApp group with each couple to share banter and excitement in the run-up to their wedding and then your content from their big day after. This helps keep you in their phones and in their minds.
9. State of Grace: Evolve and Adapt
Taylor Swift has evolved her music and image over the years, staying relevant to changing audiences. Embrace change in your photography business, staying updated with industry trends and client preferences. Adapt your services and marketing strategies to remain competitive and appealing. If I didn’t do this, I would be paying for an ad in Yellow Pages still as this is what wedding photography marketing looked like in the early 2000s.
10. Evermore: Never Stop Learning
Taylor Swift’s journey is marked by constant growth and learning. Apply the same mindset to your photography business. Invest in workshops, mentoring, courses, and networking to enhance your skills and expand your horizons. Continuous learning keeps your work fresh and your clients engaged.
I hope these tips inspire you to think about how you are currently marketing your wedding photography business and what could be improved. It’s been fun to think about how her techniques could be applied to our industry. Okay, Taylor has a huge team to help her out but I like to think that she still drives a lot of this stuff and that we can too when it comes to creating our own hype. We might not be filling stadiums but we could be filling our calendars.