Dear Newbie From Newmarket,

First of all, congratulations on setting up your wedding photography business. The first year can be challenging, but it’s also an exciting time for growth and learning. Let’s come up with some tips on social media for wedding photographers that you should find super useful. These ideas should keep your feed fresh and engaging even if you don’t have a constant stream of new wedding content.

1. Create Styled Shoots

Styled shoots are a fantastic way to build your portfolio, network with industry professionals, and generate content for your social media. You can join paid styled shoots like our upcoming Portfolio Day and/or arrange your own. I often shoot for my own portfolio and this can just look like arranging a solo ‘bride’ and an outfit sourced from the high street. Or else I try to find up-and-coming model couples who don’t charge a super high fee yet. This gives you control over the creative direction and helps you showcase your style.

2. Engage in Personal Projects

Personal projects are a wonderful way to keep flexing your creative muscles and build up a content bank. Create concepts that reflect your artistic vision and don’t be afraid to use what and who is around you. This not only adds variety to your portfolio but also keeps you inspired and motivated.

3. Showcase Your Best Work

While you may have only a few weddings under your belt, there’s no harm in periodically revisiting and resharing your favourite shots. Use these opportunities to tell a story about the wedding day or share a behind-the-scenes anecdote. Remember nobody sees all your content except you and a slightly repetitive feed is better than one covered in cobwebs.

5. Share Educational Content

Position yourself as an expert by sharing tips and advice related to weddings and photography. This could be anything from “How to Choose the Perfect Wedding Photographer” to “Top 5 Tips for Stunning Wedding Photos”. Educational content can be very engaging and helps build your authority.