Meta Ads Bootcamp
The Exact Method That Booked £25k in Weddings
THE SIMPLE META AD METHOD THAT WORKS
A Two-Part Bootcamp For Meta Ads
A repeatable ads system that takes your kind of client from ‘Oh Hello’ to ‘Where Do We Sign?’
Just £75 – Instant Access
A 2-day Barn Live bootcamp to help you book more weddings with Meta ads.
If you’ve ever boosted an Instagram post, crossed your fingers, and hoped the right couples would somehow land in your inbox… you’re not alone.
Maybe you’ve tried Meta Ads before but they’ve simply not delivered – I hear you.
Meta ads are not magic beans; they need a little strategy behind them to perform well.
This bootcamp is about building a simple, repeatable ads system that fits into a proper marketing pipeline – one that understands your customer, speaks to the right couples, and guides them into booking.
Taught by wedding photographer, James Watson (Birches & Pine) who has used a straightforward Meta ads strategy to book over £25k in weddings so far, and he’s currently seeing 92% ROI from his ads.
Not because he’s a tech wizard.
Not because he has a massive audience.
Because he stopped guessing and started running ads with intent.
And now he’s teaching you the exact setup.
JUST £75
The Bootcamp is for you if…
You’re done with random boosting and want a plan that actually makes sense
You want to reach ideal couples, not “everyone within 25 miles who likes weddings”
You’re getting enquiries, but not enough of the right ones
Or your inbox is currently far too quiet
You want simple campaigns you can run again and again
You’d love your ads to feel like part of your marketing – not a stressful side quest
What our photographers are Saying
What To Expect…
Two live training sessions with James and Lisa
A clear process you can repeat whenever bookings wobble
Smarter ads that support your wider marketing
A strategic approach to visibility
Do the work alongside us in the Bootcamp
Or do the work at your own pace - either works
Meet Your Host
James Watson of Birches and Pine didn’t set out to become a wedding photographer. It started after travelling abroad and studying photography, then deciding it was time to quit the sensible route and back himself. He travelled through India and Nepal (including an unplanned extension thanks to an earthquake), came home, and built Birches & Pine from the ground up.
He’s all about travel, people, and a genuinely good slice of cake. He’s a lifelong vegetarian with a strong belief that custard deserves its own food group, can play a lot of instruments (badly, by his own admission), has travelled to six continents, and lived in Kenya for a year – where one of his photos ended up on a billboard. He’s also the kind of person who gets back into mountain biking, breaks his collarbone just before wedding season, and still cracks on.
Most importantly for you: he’s taken Meta ads from “I’ll try a boost and hope” to a simple strategy that’s producing real bookings.
Why I’m teaching this with James
James started exactly where most photographers do – dabbling and hoping.
With a bit of guidance, he got smarter, stripped it back, tested properly, and built a formula that works.
And because it’s working so well, I’ve asked him to lay it all out for you in a focused, two-day format.
JUST £75
What To Expect
STEP BY STEP INSTRUCTIONS
You don’t need to understand every single thing in the Ads Manager, as we will take you through each step
PROPER PREPARATION
We are starting with the work needed to get your site ready for ads so that people don’t have to work hard to find what they need
RINSE AND REPEAT
Together, we will create ads that can be switched on and off any time you need a boost in enquiries
A WAFFLE-FREE ZONE
Farm isn’t about hype or hustle, expect clarity, positioning, and techniques that actually work for you
LIVE WORKSHOP & Q&A
The workshop is available as two live classes with a chance to ask any questions you have at the end of each session.
LIFETIME ACCESS
You will also have lifetime access to the workshop so you can refer to it again and again, or learn at your own pace.
Enrol Now
What you’ll learn
Day 1: Build it properly (before you even open Ads Manager)
Because ads only work when the foundations are solid.
We’ll cover:
- What to sort ahead of time so your ads don’t flop
- The mindset shift that stops you wasting money
- How to position your work so couples click for the right reasons
- The pipeline piece most photographers miss (and then blame Meta for)
Day 2: Run campaigns that don’t need constant babysitting
This is where it gets practical.
James will walk you through:
- Simple campaign setup
- Why he avoids over-targeting (and what to do instead)
- Realistic ad spend – and how to choose yours
- How long to let ads run so you don’t panic-pull them too early
- How to let Meta do more of the work
Just £75
WANT THE MOST COST EFFECTIVE WAY TO LEARN?
You’re welcome to grab this class on its own… but here’s the smarter move. Every single Barn Live class — past and present — already lives inside The Barn Membership.
For just £55 a month or £250 a year, you unlock the full library: 100+ tutorials, downloads and courses designed to strengthen and scale your wedding photography business.
You also get a monthly live call with Lisa, where we tackle your challenges in real time, plus the ongoing support of an incredibly driven and generous community. If you’re serious about levelling up, joining The Barn is hands-down the most cost-effective way to learn.
Explore the membership here:
