Meta Ads Bootcamp

The exact method that booked £25k in weddings.

£75

Online class · Immediate access

The ultimate solution

The simple Meta ad method that works.

If you’ve ever boosted an Instagram post, crossed your fingers and hoped the right couples would land in your inbox, you’re not alone. Meta ads aren’t magic beans — they need a little strategy to perform. This two-day bootcamp is about building a simple, repeatable ads system that fits a proper marketing pipeline: one that understands your customer, speaks to the right couples, and guides them into booking. It’s taught by wedding photographer James Watson (Birches & Pine), who’s used a straightforward Meta ads strategy to book over £25k in weddings so far — currently seeing 92% ROI. Not because he’s a tech wizard, but because he stopped guessing and started running ads with intent.

Take My Money £75

You can expect

✓ Two live training sessions with James and Lisa

✓ A clear process you can repeat whenever bookings wobble

✓ Smarter ads that support your wider marketing

✓ A strategic approach to visibility

✓ Do the work alongside us in the bootcamp

✓ Or do the work at your own pace — either works

This is for you if…

✓ You’re done with random boosting and want a plan that makes sense

✓ You want to reach ideal couples, not ‘everyone within 25 miles who likes weddings’

✓ You’re getting enquiries, but not enough of the right ones

✓ Or your inbox is currently far too quiet

✓ You want simple campaigns you can run again and again

✓ You’d love your ads to feel like part of your marketing, not a stressful side quest

What’s in it for me?

Online class · Lifetime access

Step-by-step instructions

You don’t need to understand every corner of Ads Manager — we take you through each step.

Proper preparation

We start by getting your site ready for ads, so couples find what they need.

Rinse and repeat

Together we create ads you can switch on and off whenever you need a boost in enquiries.

A waffle-free zone

No hype, no hustle — just clarity, positioning and techniques that actually work.

Live workshop & Q&A

Two live classes, with a chance to ask questions at the end of each session.

Lifetime access

Lifetime access, so you can refer back and learn at your own pace.

What our photographers are saying.

“I’ve simply never had any success with ads until James showed me how to set them up properly…”

Katie R

“The teaching is friendly, honest and inspiring, with so many ideas to generate leads that I’d never have thought of myself. They genuinely care about helping you achieve your best!”

Nia Rose Photography

“Photography Farm really know their stuff — they help you identify your strengths and market your business in the right direction, making the most of social media to maximise your profit.”

Paul Massey

Immediate online access

Instant access

This is a two-day live bootcamp, and you’ll have lifetime access to the replays — so you can build your ad system alongside us, or work through it at your own pace.

Enrol now

A helping hand

Meet James Watson

James Watson of Birches & Pine didn’t set out to become a wedding photographer — he studied photography, travelled through India and Nepal, came home and built Birches & Pine from the ground up. He’s all about travel, people and a genuinely good slice of cake. Most importantly for you: he’s taken Meta ads from ‘I’ll try a boost and hope’ to a simple strategy that produces real bookings — and now he’s laying it all out in a focused, two-day format.

Count Me In £75