DEAR DEVLIN: Reboot Your Wedding Photography Marketing
Reboot Your Wedding Photography Marketing
Dear Devlin,
Although I have been shooting weddings this year, I have dropped the ball with engaging on social media, posting and updating or doing any blogging. This has affected my bookings significantly. I feel like it’s a mountain to climb to get back – how do I get myself back on track and get those enquiries and bookings?
Thanks
Oh Sedona
“Pick one primary channel – perhaps Instagram if you love visuals – and show up there consistently. Once you build momentum, you can repurpose that content to other platforms.”
Dear Oh Sedona,
First off, don’t panic. It’s completely understandable to let marketing slip when you’ve been busy shooting weddings. Yes, it might feel like you’ve got a mountain to tackle, but bringing your blog and social media back to life is easier than you think – especially if you remember that you’re speaking to future clients. The couples you’re hoping to work with are out there right now, scrolling social channels and searching online for wedding advice. Here’s how to re-engage and catch their eye.
1. Reframe Your Goals: Speak to Future Clients
When you sit down to write a blog post or craft a social caption, imagine your dream client is reading it. What questions might they have about their wedding? What insider knowledge can you share to simplify their planning? By tailoring your content to people who haven’t booked you yet, you’ll naturally become a valuable resource they can trust – and potentially hire.
2. Recognise That Their Feed Is Not Your Feed
It’s easy to assume you’re “posting into” your own feed, which might be packed with other wedding photographers and industry professionals. In reality, your potential clients’ feeds are filled with their friends, family, favourite local businesses, and perhaps a sprinkling of wedding ideas. They’re not seeing the same sea of wedding content that you are, so let go of the pressure to compete with your peers. Focus on connecting with couples who will love what you do.
3. Pick One Platform to Start
Trying to tackle Instagram, Facebook, Pinterest, TikTok, and blogging all at once can be overwhelming. Instead, pick one primary channel – perhaps Instagram if you love visuals – and show up there consistently. Once you build momentum, you can repurpose that content to other platforms. Remember, nobody sees all your content except you, so there’s no harm in reusing your best material.
4. Be A Useful Resource
Don’t limit your posts to highlight reels of past weddings. Show potential couples that you’re a helpful guide. Post tips for choosing a venue, share a timeline checklist, or discuss ways to handle tricky family dynamics. Tap into your experience and you will find writing captions easier – there are only so many ways you can say a wedding was beautiful! Offering up advice instead means future clients will see you as a reliable source of advice will be far more likely to connect with you.
5. Join My Free Class: “Instagram 101: Back to Basics”
Recently, I’m hosted a free class in our Facebook group for anyone feeling overwhelmed by social media. We covered how to communicate your expertise, how to stand out in a crowded space, and how to attract the right people without burning yourself out. It’s the perfect reset if you’ve been off the radar for a while.
6. Map Out Your Topics
Before you dive back in, list out potential blog or social media topics that would genuinely help couples. For instance:
- “How to Plan Your Wedding Day Timeline (So You Actually Enjoy It!)”
- “5 Common Wedding Regrets and How to Avoid Them”
- “A Behind-the-Scenes Look at Getting the Best Ceremony Photos”
Posts like these position you as a trusted insider, not just someone who shows up to take pictures.
7. Use Your Existing Portfolio Strategically
You’ve likely got tons of beautiful images from the weddings you shot this year. Pair each one with a planning tip or personal insight. By wrapping advice around your photos, you’ll show future clients the value you bring both visually and experientially.
8. Blog in Bite-Sized Posts
If writing a full wedding feature feels daunting, choose smaller angles. Talk about one standout moment, a unique tradition, or a clever detail. Short, regular posts add up quickly and keep your blog active without overwhelming you. Then repurpose the images and copy over to socials. You’ll soon be in a flow with it all.
Remember the Bigger Picture
Your social media and blog aren’t just about showcasing your past work – they’re about attracting and guiding future clients. Be the insider who has the answers and genuinely wants to help them create an amazing wedding experience. By focusing on what your next client needs, you’ll position yourself as the natural choice when they’re ready to book.
I hope this helps you feel more confident about jumping back in. Don’t forget to head over to the Farm Facebook Group for “Instagram 101: Back to Basics”. I can’t wait to help you rekindle your online presence and fill your calendar again.
INSTAGRAM 101:
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Drop me a note with any industry issue that you might have and I will do my best to offer up some advice.
After a couple of decades as a wedding photographer, the chances are high that I will have some experience that might be relevant or have some insight into what your best course of action could be
The process is 100% anonymous, so feel free to share whatever is on your mind currently and know that this is a safe place.
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