How to Be a Fully Booked Wedding Photographer
Want to be a fully booked wedding photographer? Read on…
It’s a situation many wedding photographers find themselves in: bookings aren’t where you’d like them to be, despite trying everything that used to work. It’s frustrating and can knock your confidence. Yet, in the same industry, there are fully booked wedding photographers who are turning clients away, and seemingly thriving.
So, what’s the difference? Is it mindset, luck, geography, experience, pricing – or something else entirely?

The Market Has Shifted
The wedding market has undergone major changes in recent years. As someone who’s seen these shifts many times throughout my career, here’s what I’ve learned: when the market changes, you change too. You adapt.
Success often comes from finding the right balance between proactive and reactive marketing:
- Proactive marketing is future-focused, anticipating trends and setting long-term goals.
- Reactive marketing is present-focused, responding to what’s happening now and addressing immediate gaps or opportunities.
However, many photographers get stuck in marketing overwhelm – If that sounds familiar, don’t worry. It doesn’t mean you’ve failed; it just means it’s time to recalibrate and explore new approaches.
To help you, I recently asked fully booked wedding photographers in my community to share what’s working for them. Many people responded and their insights reveal many of the strategies making the biggest difference. If you are not a fully booked wedding photographer currently, then think about actioning at least some of their advice on what is currently working for them.



1. Invest in SEO
“SEO is our number one source of bookings. We spent time optimising our website and blog posts a few years ago, and the effort still pays off. Unlike social media, which feels like a constant time drain, SEO works for us in the background.”
“Focus on local SEO. Use keywords like ‘[Your City] Wedding Photographer’ in your site copy, blog posts, and image alt tags. It helps couples in your area find you when searching online.”
2. Build Relationships with Venues and Vendors
“Venues are always looking for great content. I reached out to a venue hosting an open day and offered them past galleries of weddings I’d shot there. They ended up inviting me to attend their event, where I secured eight leads and booked a wedding within 24 hours.”
“I send a gallery of professional photos to every vendor after a wedding. Florists, planners, and caterers love sharing these on their socials, and they always credit me. Those tags and backlinks drive inquiries my way.”
“Relationships go a long way. Even if you’re not on a venue’s recommended list, working with them, being kind, and delivering great images can make them want to recommend you.”
3. Adapt Your Packages to Match Demand
“I started offering shorter coverage options for intimate weddings and elopements. A lot of couples don’t need full-day coverage but still want high-quality photography. Adjusting my packages has made me more accessible to those clients.”
“Adding video services has been a game-changer. Many couples on a budget love the idea of booking both photo and video from the same person—it’s convenient and cost-effective for them.”
“Customisable packages are key. I let couples build their own coverage options, which makes them feel in control of their budget while ensuring I stay competitive.”
4. Use Proactive Marketing Strategies
“TikTok has been a surprise success for me. I started posting there early on and adapted to the rising demand for film photography after seeing it trend. Even though I don’t post much now, clients still find me there and inquire about 35mm photography.”
“Blogging has been a huge part of my strategy. I use Pic-Time to create blog posts featuring my recent weddings, and the SEO benefits are undeniable. More enquiries are now coming through Google than social media, which feels like a win.”
“Putting myself front and center in my marketing has made a big difference. Clients want to see the person behind the camera. Sharing my values, behind-the-scenes moments, and even snippets of my personal life has helped me connect with the right people.”
“The client journey is everything. From the first inquiry to gallery delivery, I focus on making the process seamless and enjoyable. Happy clients are more likely to refer you to their friends.”

5. Network with Other Photographers
“Referrals from other photographers have been invaluable. I stopped paying for ads and invested that money into professional branding and web design. That polish makes others more confident referring me to their clients.”
“Second shooting is a great way to stay active when bookings are slow. It builds relationships with established photographers who may send referrals your way when they’re fully booked.”
“Don’t underestimate the power of collaborating with peers. Whether on styled shoots or sharing resources, being part of a supportive community keeps opportunities coming.”
6. Prioritise Client Experience
“The client journey is everything. From the first enquiry to gallery delivery, I focus on making the process seamless and enjoyable. Happy clients are more likely to refer you to their friends.”
“I include personal touches, like sending handwritten notes or small gifts after the wedding. It’s a small investment, but it makes couples feel valued and appreciated.”
“Being approachable and friendly on the wedding day can make a huge difference. Guests often ask for my card or follow me on social media because they’ve seen how I interact with the couple and their families.”
7. Use Your Website to Secure More Bookings
“SEO is worth the effort. It’s about more than keywords – it’s about creating a website that’s user-friendly, informative, and easy to navigate. The more valuable your site is to visitors, the more Google will reward you.”
“Examine your analytics to see what’s working. Which blog posts are driving traffic? Where are your enquiries coming from? Focus on what’s already bringing results and double down on those strategies.”
Your Path to Being Fully Booked
These insights from fully booked photographers in the Photography Farm community prove that success doesn’t come down to luck – it’s about strategy, consistency, and relationships.
Whether you focus on SEO, build strong supplier connections, or adapt your packages to meet client needs, these small steps can lead to big changes.
A really useful £37 class that I have available currently is “Reach Engaged Couples on Meta“ – I made it for people like you who currently have gaps in their bookings that they’d like to fill. You can opt for just that one class or explore this class and many more resources in my membership The Barn. (Just £55 for one month)
Listen, with the right tools and strategies, you can transform your business at any time and become a fully booked wedding photographer.