How Do I Progress My Wedding Photography Business?| Dear Devlin

Dear Devlin.

Hey!! So I have been running my business for nearly 9 years… I’ve had busier years (when I was quite a bit cheaper) and I’ve had quieter years. This is 100% something I want to pursue and now I am fully focused on photography. I have no excuses to not put my all into it… but I feel like I don’t know how to progress! Help!!

Blahhh Stokie

Hey Blahhhh Stokie and thanks for sending over your question. It sounds like you are at a slight impasse with your business and would like some advice on how to get around it.

Here’s the thing, if you step back and look at the overall picture, that can be scary. Being self-employed in these uncertain times is challenging for anyone but especially so in the wedding industry.

We’ve had to build so much resilience in recent times that yes, this can lead to inertia and once you get stuck it becomes harder and harder to progress.

Instead of looking at the big picture, how about breaking it all down into chunks? These should feel more manageable for you. So what currently needs work? Make a list of tasks that need to be done in order for this progression to happen.

How Do I Level Up My Wedding Photography Business?

Neglected your socials for a while? Plan some posts to get you back in the habit of showing up again. Using a planning tool such as Planoly here will help. And don’t even bother explaining why you’ve not been posting, nobody notices!

Is your inbox feeling a little quiet? I suggest diving into my Book More Weddings classes designed to level your business up with nice clear steps that you can get started on today.

Is your portfolio in need of a refresh? You could ask around for some second shooting work or look for some styled shoots to sign up for. If you don’t fancy being elbow-to-elbow with other photographers, how about pulling together your own shoot with some suppliers that are local to you?

If this still leaves you feeling lost and unable to map out your own plan, I will be opening up another round of my group mentoring soon. This may well be the shot of motivation that you are seeking right now. In addition, working in a small group gives us all the bonus of accountability. After nine years of trying to figure it out on your own, I suggest booking a chat with me so we can talk about the programme and how it might be your best solution.