Thrive: Jo Greenfield Scotland Gallery

Thrive: Jo Greenfield Scotland Gallery

Thrive: Jo Greenfield Scotland Gallery

I’m a people pleaser and so when it comes to our wedding photography conference, Thrive, I want to give the people want they want. Every time, I ran a poll or reached out to our audience asking who would they like to see on the lineup, one name came up again and again – Jo Greenfield.

Embracing Hybrid Photography: Jo Greenfield’s Revolution in Wedding Imagery

As we continually seek to expand and innovate within the world of wedding photography, Jo Greenfield stands out as someone able to adapt and increase her level of creativity in challenging times. A seasoned photographer from the picturesque Lake District, Jo has evolved her craft to master the art of hybrid shooting – capturing both photos and videos with seamless grace. Or as Jo so eloquently put it in her Thrive presentation…

“I’M NOT A F**KING VIDEOGRAPHER;
I’m a photographer who films a few bits”

“You can have the best equipment and make the sh*ttest film or the sh*ttest equipment and make the best film – choose your sh*t.” Jo Greenfield

Why Hybrid?

For Jo, hybrid shooting is not about keeping up with trends; it’s about deepening the emotional resonance of wedding days. Jo began integrating video into her photography to capture the fleeting, unrepeatable moments that photos alone could not. This transition was propelled by her personal experiences and the pivotal changes in her life, including becoming a mother and navigating the challenges of the COVID-19 pandemic.


“Jo was brilliant and it has given me so many ideas that I now just need to find the free time to explore! Blew off some cobwebs creatively and I left feeling excited to try out new techniques.”

Claire Millar



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