Wedding photographer, Alexa got in touch to say that she would love a tutorial in how to read your Google Analytics. She finds them confusing and doesn’t really know what she is meant to be looking for in there. Yes, there is a lot of information in your Analytics but it is a great resource for finding out who interacts with your website and how they use it. It is essential information for addressing how you do your marketing and progress your business. The good news is that Google do all the work for you in terms of collating the data and then give it to us for free. So here is my comprehensive guide on how to read them, how to find out the information and what you can do with it. This is a meaty topic so I have split it into three… one main section taking you through what I use in there, then one on how to find and use your live analytics and finally one on using the very useful demographics section.