Our recent Editorial Shoot Day in Brighton was a first for Photography Farm – normally, we hot-foot it to a fabulous wedding venue to create a day-jam packed with creating killer content, but this time, we wanted to pair it right back and focus on creating an editorial vibe that the magazine and blogs love to feature.
The reason being; I’ve been shooting bridal editorial for some years now, and time and time again, my couples are booking me off the back of these gigs. Anyone can post their latest wedding or styled shoot to social media, but the certain kudos that being featured in a publication brings still weighs high for notoriety, brand recognition and setting you apart from your contemporaries.
What’s more – if the last 18 months have taught us anything, it’s that our world’s can be turned upside down in an instant, so having another string to your bow is never a bad thing. A lot of us had to diversify our incomes, picking our more-low key weddings to promote in order to book microweddings or taking on portraits and family shoots, but when it came to booking brand shoots, you told us you had gaps in your portfolio – and skillset – that you needed to fill.
These editorial shoots are far from easy to put together. From hiring stylists, makeup artists, and models to concept creation, sourcing looks and liasing with brands and PR departments, it’s a huge undertaking for one person to do alone; which is why magazines and blogs have whole teams to pull them together for them! If anyone’s organised their own styled shoot before, they’ll know that by the time you actually get to the day itself, you’re often creatively spent, and the thought of actually making the most of all the hard work that happened behind the scenes can feel overwhelming. We wanted to give you all the effect of a real-life magazine editorial, with none of the effort; allowing you to focus on getting the shots and brushing up the skills you need to fill your portfolios.
Our stylist for the day was from the phenomenal Studio Between – a new stylist team for the cool, contemporary couple – who put together two distinct themes so your attendees had double the content to put together for their blogs and socials. Our first model, Yu, rocked five whole looks for this set, including gowns from Charlie Brear and beautiful, show-stopping florals from luxe florist Blooming Haus. We also had an opulent table-scape ready for shooting detail shots with stationery from Ink and Paper, and a beautiful black cake from Cake Buds that was fit for a fine-art gallery.
I started my career in the studio, shooting for brands and music magazine, so it’s a place I feel right at home. However I know studio lighting can be completely daunting for some. We focused on creating interesting lightning set-ups that would not only create stunning editorial images for you, but that you could carry through to challenging lighting situations in your weddings, too. Especially important seeing as our usual wedding seasons are all over the place right now!
Here are a selection of my shots from Yu, don’t forget to check out #photographyfarmer on Instagram to see how the attendees took on the themes, and we’ll be back soon for our second set-up of the day with Natalie.
Interested in signing up for our next shoot day? You can register your interest to be the first to be notified once tickets go live here.
Photography: Lisa Devlin
Workshop: Photography Farm
Lead Photographers: Lisa Devlin + Katie Rogers Photography
Styling & Planning: Studio Between with South Events Specialists
Stationery: Ink and Paper London
Florals: Blooming Haus
HMUA: Makeup by Kelvin
Location: The Brighton Studio
Jewellery: The Vamoose
Shoes: Emmy London
Model: Yu at Select
Dresses: Charlie Brear