Here’s a pro tip: Harness the power of your website’s “Thank You” page. Yes, that simple page that pops up after someone submits a contact form is more valuable than you might think, especially when paired with the Meta Pixel.

Chances are high that like me you use a CRM to handle client enquiries, my preferred choice is the lovely Studio Ninja. Not only is a breeze to use but I have an incredible 50% off for an entire year for you with the code FARM.

Here’s the deal: when potential clients reach out through your contact form, they’re no longer just casual browsers. They’re indicating a strong interest in your services. This is where the “Thank You” page comes into play. Your Meta Pixel can record who visits that page and you can create a custom audience of just those people. These are your very hottest leads, neat, huh?

But how does this help you? Simple. This approach allows you to focus your retargeting efforts on people who are already halfway through the door. Instead of casting a wide net with your ads, you’re focusing your resources on those who’ve shown a serious interest in hiring you for their wedding photography. This means more bang for your buck with every ad dollar spent.

Imagine creating ads that say something like, “You’ve already found your ideal wedding photographer – Let’s make it happen!” and showing these specifically to people who’ve already engaged with your contact form. It’s a powerful way to remind them of their initial interest and nudge them closer to booking.

Moreover, this strategy ensures your marketing efforts are as efficient and effective as possible. Instead of overwhelming your audience with generic ads, you’re speaking directly to those who are already considering you as their wedding photographer. It’s a more personal, more targeted, and ultimately, more successful way to convert enquiries into bookings.