Hey Ghosted via Google,

First off, congratulations on your SEO victory! Climbing to page 1 on Google is no small feat, especially in the highly competitive world of wedding photography. It’s clear you’re doing a lot right to get noticed in such a crowded market. Now, let’s tackle the challenge at hand – transforming those cold leads into warm, enthusiastic bookings and banishing the feeling that you are being ghosted by wedding couples.

Understanding Being Ghosted By Wedding Couples

Being “ghosted” means you’ve sent a proposal or responded to an enquiry and potentially hosted a Zoom call or met up with the couple and then… silence. The potential clients, who seemed interested at first, don’t reply, leaving you wondering where things went wrong. It’s frustrating, especially when you’re passionate about your work and eager to help couples capture their special day.

Transitioning a Lead from Cold to Warm

A cold lead is someone who has shown initial interest, perhaps by making an enquiry through your website or responding to your online presence without any prior interaction or emotional investment in your brand. They’re essentially “window shopping” and might be considering multiple options. When this lead begins responding to your follow-ups, asking more detailed questions about your services, or expressing specific preferences for their wedding photography, they’re warming up.

This shift indicates a growing trust and interest in your expertise, moving them closer to a booking decision. The difference between cold and warm is significant; a warm lead is more engaged, more responsive, and has moved from just considering options to actively seeking a connection with you. They see potential in your services to fulfill their wedding day vision, marking a pivotal point in the sales process. This transition is crucial, as it’s your opportunity to deepen the relationship, personalise your approach even further, and solidify their decision to choose you as their wedding photographer.